"the prevention is a message for all of us," this is the claim in the campaign "lilt for women, pink ribbon campaign 2016", now in its xxiv° edition. the face of the pink ribbon campaign, 2016 is the tv presenter and model, and elizabeth gregoraci, which offered free of charge, his image and work to make more and more aware of women on the vital importance of prevention and early detection of cancer of the breast. the claim "the prevention is a message for all of us," and the hashtag # iofaccioprevenzione "talk to every woman, young and not, which addressed the cancer or that it is healthy, wealthy and poor, every ethnic group, to stress even more markedly, the text is devoted specifically to all women. sportika partner lilt at national level, and has developed the awareness raising campaign "play to the prevention" who practice sports and of course supports the initiative "lilt for women"